Motivation and work are required to be successful in your new home based business. (SEMrush, 2019) Podcasts (Statista, 2019) Marketers who use segmented campaigns note as much as a 760% increase in revenue. Click here, Most effective day trading products! Below are 40 digital marketing statistics to help you build a successful strategy for acquiring and retaining customers online. With more ads come more ad blockers. Featuring analysis by Simon Kemp, a world-renowned digital expert, our report gives you clear insights into social, e-commerce, and mobile usage around the world. The average revenue per Snapchat user rose from $1.21 in 2018 to $1.68 in 2019. (, Peak hours for mobile use are between 8 p.m. and midnight (, U.S. adults spend an average of three hours and 35 minutes on a mobile device every day. How much to spend on Digital Marketing in 2019? 2019 Key Digital Marketing Growth Stats [Infographic] 1. Snapchat and Twitter also play a significant part in the ad game, but not as much as the other three. The free newsletter covering the top industry headlines. I appreciate the trust you have placed in me!! Related: How to make data-driven decisions using Google marketing tools. Thirty-three percent of … Successful businesses make strategic decisions supported by marketing statistics. Here are the digital marketing statistics 2020 you don’t want to miss! Companies need to pay attention to marketing statistics that show the mobile experience should be pleasant for their customers. (, 70 percent of consumers will delete an email that isn’t mobile friendly. This is a 4.2% increase from 2019 (Source: The Drum). Shall we take a look at some digital marketing vs traditional marketing statistics? Bricktowntom So, how can organizations feel confident in their business decisions if they are not able to conduct primary research? Pin 3. From advice for getting in shape to healthy cooking recipes and dating advice, ClickBank delivers digital lifestyle products to customers in 190 countries. Today’s technologies evolve, and new technologies emerge on a regular basis. The Ten Most Important Digital Marketing Statistics For 2019. A trusted resource for businesses, journalists, NGOs, and governments, our Digital in 2019 Report is the only place to find industry-leading data on global digital trends. No matter your marketing goals, gaining insight to support your cause is a necessity. When it comes to digital marketing, many small business owners are hesitant to put some of their budget toward online advertising and make it one of their top priorities. Share. Facebook, being the leading social platform, drives the most traffic. (, The optimal length of an email subject is 17 to 24 characters. Online Opportunities Whenever possible, pull reports and assess what initiatives work or don’t work so you can build and iterate the perfect digital marketing strategy for your business. Here’s some general marketing statistics to consider. The digital marketing landscape is shifting pretty rapidly, and the old rules of the game may no longer apply. (, Consumers are 71-percent more likely to purchase a product or service that was referred on social media. The answer is simple — use secondary research from trusted resources to frame your decisions. Global ad spend will reach $605 billion in 2020. (, How to use email marketing for dropshipping like a pro, 7 ways to start your 2021 business planning. These are legitimate home business opportunities & products which have proven to be reliable products that have already created substantial income for people just like you. Related: Voice search and SEO — What’s the big deal? Successful businesses make strategic decisions supported by marketing statistics. As a brand owner, adopting digital marketing today is the greatest way to help your business take a significant leap toward success. (SEMrush, 2019) 77% of companies say they have a content marketing strategy. It's growing faster than any other referral source. As a top 100 online retailer with 200 million customers, ClickBank sells digital products worldwide created by entrepreneurs. 17% of lead-generation marketers use chatbots. The above digital marketing statistics and trends can offer great insights into where you should plan to spend your time as well as resources. When making investments into SEO initiatives, it should be to increase your organic search rankings for Google search results. There are 3.9 billion daily email users. In 2019, retail e-commerce sales worldwide amounted to 3.5 trillion US dollars. Check out GoDaddy’s GoCentral website builder, which includes baked-in SEO and email marketing tools, SSL security and more. Instagram and Pinterest are the most natural and relevant platforms for retailers to advertise on. (, The average content length for a result in the top 10 of Google for a term is at least 2,000 words. Marketing Statistics. (, Videos with products can increase purchases by 144 percent. (, It’s estimated that there will be almost 5.6 billion active email accounts by 2019. Opportunities Online. Let’s look at state of digital transformation is in 2019. Editor’s note: Need a mobile friendly website … fast? Your brand should not just talk to your target audience; it should cultivate a conversation and use the medium to respond to questions, praise and concerns. Related: Google’s mobile-first index — How to prepare your website. (, 25 percent of people expect all searches to be done by voice by 2023. Blog posts are getting more visual and longer, with the average post length being about 1050 words (Orbit Media Solutions). "Content Marketing Strategy" is the most searched query related to content marketing. At a minimum, businesses should have a mobile-friendly website. 2. Video is the next frontier, as marketing statistics suggest, and creative brands would be wise to start investing in this content form. Digital Transformation Statistics, Data, and Trends: 2019 Edition. (Source: HubSpot State of Email Lead Capture 2019) With their rising implementation, we even placed chatbots in the number three spot on our list of “6 Top Digital Marketing Trends for 2019,” along with other artificial intelligence and machine learning technologies. Even in industrial and manufacturing industries, 67% of purchases are influenced by digital (Google, 2019) B2B buying cycles are getting longer and more complex—58% of buyers said their decision process was longer in 2017 than in 2016; just 10% said purchase time decreased. Email continues to be one of the best ways to move leads through the sales funnel. 8. Social media comprises a huge chunk of the internet and has 3.499 billion users. Here are some surprising statistics that every marketer will enjoy. A comprehensive exploration of the state of digital around the world in 2019, with all the numbers you need to understand mobile, internet, social media, and e-commerce use across the globe. 70% of marketers lack an integrated content strategy. Related: A beginner’s guide to social media for small business. (, Content marketing generates three times as many leads as paid search. (, 51 percent of businesses use some form of marketing automation. 72% of consumers who search for local businesses end up visiting stores within five miles. Influencer marketing on Instagram is currently a $1 billion industry, and it could reach $2 billion by 2019. Secondary research is an excellent option for businesses that do not have the time or resources to devote to researching marketing statistics — but it pales in comparison to the insight you can glean from looking at your own data. (, Mobile advertising will account for 72 percent of digital advertising spend in the United States by the end of 2018. SMEs say that lockdown has made them braver about the environment, Weight loss products really work! Inbound marketing costs 62% less per lead than traditional, outbound marketing. As such, becoming familiar with trends, patterns, and top statistics can help guide your content strategy. Work at Home Social media is a digital platform that makes it incredibly easy for brands to reach consumers. Digital Advertising is Getting More Competitive 1. Content Marketing Statistics. However, most business owners do not have the resources or bandwidth to invest heavily into these areas. 35 Important Digital Marketing Statistics to Keep in Mind This 2021. Related: How to use YouTube for digital marketing. Consumers are using their mobile devices at all stages of the buyer decision-making process. The projection of 14% growth in location-based marketing indicates an increased interest in this form of advertising. Digital Marketing Statistics in 2019 There are about 4.92 million internet users in Singapore in which 4.30 million are active social media users. Subscribe to Social Media Today to get the must-read news & insights in your inbox. (, 90 percent of searchers have not made up their mind about a brand before conducting a search. Editor’s note: If you don’t have enough time to focus on social media, the experts at GoDaddy Social can help. Additionally, by following a few simple optimization techniques, you can vastly improve your email open rates and subsequent click-throughs. Lucky for us, Mobile Marketer and Marketing Dive recently published articles highlighting new data and major trends in digital marketing so far this year: The infographic below shares a few social media marketing stats found in these two articles; use these to improve your overall understanding of the state of social media marketing in 2019. 5) Influencer Marketing Campaigns Earn $6.50 for Every Dollar Spent. 3. 1. Since digital marketing is constantly evolving, so should our knowledge as marketers. As a top 100 online retailer with 200 million customers, ClickBank sells digital products worldwide created by entrepreneurs. The digital marketing landscape is in a constant state of change. Google’s mobile-first index — How to prepare your website, How to create search friendly content for each stage of the consumer journey, A beginner’s guide to social media for small business. From advice for getting in shape to healthy cooking recipes and dating advice, ClickBank delivers digital lifestyle products to customers in 190 countries. Take a look at the following stats on how businesses use these technologies. (Omnicore), Online videos will make up more than 85 percent of all U.S. internet traffic by 2020. (, 53.7 percent of Facebook’s users are between the ages of 35 to 64. The Digital Market Outlook presents up-to-date figures on markets of the digital economy. (, Video content can increase organic search traffic by 157 percent. SEO Statistics 2019 Google is responsible for 96% of all smartphone search traffic, and 94% of the total organic traffic. 57% of businesses have acquired a customer through their company blog. Bricktowntom is committed to exceeding your expectations by providing a positive, enjoyable experience while visiting my site. 70% of companies either have a digital transformation strategy in place or are working on one. Marketing statistics indicate your business should make an effort to provide engaging, high-quality content — such as podcasts, videos and other multimedia content forms. Nearly half (43%) of advertisers plan to increase spending on influencer marketing. Adblocker Plus, the most popular ad blocking app, has reached 500... PPC. ... 2019, 07:00am EDT. (Fluent) Note: The products and business opportunities recommended on this site are not "get rich quick" schemes. The marketing executives of some of the most successful companies spend an average of more than 21% of their marketing budget on advertising. TikTok's focus on video may give the app an advantage as video ads drive media spending," says, By signing up to receive our newsletter, you agree to our, Mobile marketing 2019: Key stats at the half, major decline in engagement rates of Instagram influencer content, Instagram Adds New 'Restrict' Option to Limit the Exposure of Trolls and Cyberbullies, 25 Predictions for Social Media Marketing in 2021, Facebook's Testing an Instagram Content Calendar in its Creator Studio Tool, 10 Social Media Trends to Guide Your Online Strategy in 2021 [Infographic], Facebook's 2020 Year in Review [Infographic], TikTok was the Most Downloaded App in 2020, According to New Data from App Annie, 2020 Audience Insights for B2B Marketing in the Year of Disruption, Developments and Trends in Holiday Shopping, Protect Your Promotions and Attract Valuable Lifelong Customers With Identity Marketing, New Study Finds Response Rates to 6-Second Video Ads are Increasing, in Line with Consumption Trends, LinkedIn Begins Testing Ads in LinkedIn Stories, Snapchat Releases New Insight on Evolving Shopping Habits Among its Users. Ad spend, specifically in location-based marketing, is set to grow to $24.4 billion.. So, how can This site may contain copyrighted material, videos or photos, the use of which has not always been specifically authorized by the copyright owner. This number is expected to climb to 4.3 billion by 2023. Quick Stats . Social referral to retail sites has grown by 110% over the past two years. Marketers' willingness to purchase location-based ads may suggest that this type of ad has proven a positive ROI in the past few years to many marketers. Includes the complete Digital 2019 Global Overview report, together with our in-depth analysis of all the key data, trends and insights. We are all aware that social media influencer marketing is a hot trend right now; that's why it's not surprising that 43% of marketers are planning to increase their influencer marketing budgets. Voice search and SEO — What’s the big deal? However, as these marketing statistics demonstrate, it’s important that you understand the demographics of your target audience and use the social media platform that is most popular for that group. Originally, global online ad spend was forecast to grow by 4% this year, but that has been updated with current trends showing growth to be closer to 4.7% growth. Originally, global online ad spend was forecast to grow by... 2. The average revenue per Snapchat user is on the rise. This is true for most anything in life actually but with the right attitude and work ethic, you too can achieve very rewarding, life changing results. (, More than 50 percent of internet users say they follow an influencer or celebrity’s social media account. Trend reports show a rapid increase in the number of videos consumed online — not just on YouTube. Most Interesting Digital Marketing Statistics – Our Top Picks. General Email Marketing Statistics and Best Practices. (SEMrush, 2019) 94% of marketers use social media for content distribution. Image Credits: Skyword. Curious how digital marketing compares to traditional marketing? via GIPHY. We’ve outlined some statistics and fun facts of digital marketing which may influence you to consider why your business should invest in digital marketing. Creating a digital marketing strategy that is backed by concrete marketing statistics can help grow your business while mitigating investment risks. 21% of companies think they’ve already completed digital transformation. Like we just covered, our goal for today is to cover marketing statistics from 2019 so we know what digital marketing trends 2020 has in store for us. Video will make up 80% of consumer online traffic by 2020 (Animoto, 2017) 96% of consumers ages 18-34 watch a social video a few times a week and 75% of millennials watch video at … (, 82 percent of in-store customers use their mobile device to help with their purchasing decision. Discover announcements from companies in your industry. On the other hand, this is an interesting stat to look at when a recent study by InfluencerDB came out with data showing a major decline in engagement rates of Instagram influencer content. Content marketing is an excellent strategy to improve your organic search rankings, and many marketers plan to invest heavily in this discipline moving into 2019. In fact, 76% of people think marketing has changed more in the past two years than it did over the previous fifty, which sums of the pace of change right now. TikTok, being the new kid on the block, is working hard to get the attention of advertisers. Thank you for considering Bricktowntom's Opportunities Online Market. Moving forward, it would also be wise to optimize your content for voice search because marketing statistics predict voice queries to continue to grow in popularity. Instagram has added a new 'Restrict' option which will enable users to limit the exposure of selected users' comments on their posts. According to Zenith's Advertising Expenditure Forecasts, this means online advertising will reach $329 by 2021, accounting for 49% of all global ad spend. Marketing statistics indicate Google continues to be the most dominant search engine across every industry. The post 40 of the most important digital marketing statistics for 2019 appeared first on Garage. (, Organic search results are the primary focus for 70- to 80-percent of search engine users. (, 59 percent of decision-makers prefer video over text-based content. Keeping up with industry trends and understanding the most … (, 9 percent of marketers plan to add Medium to their content marketing efforts in the next year. (, Roughly 3.5 billion searches are made on Google every day. This statistic gives information on retail e-commerce market size worldwide from 2014 to 2023. This applies to eCommerce businesses and brick-and-mortar stores. 1. Businesses large and small can benefit from marketing statistics compiled by other organizations. Bricktowntom.com is a information aggregator and content curator site which gathers excerpts from various business sources, along with related stories and links them to mainstream media outlets for your convenience. Find the best credit repair companies that are sure to get results! 10% of companies have a digital transformation in place. Related: How to create search friendly content for each stage of the consumer journey. Advertising Statistics for 2019 Ad Blockers. Other digital marketing research 2019 (UX, Video, ABM etc.) ©2020 Bricktowntom's Digital Market Sharing Industry News And Resources To Help You Succeed Online. (, 88 percent of consumers perform some research online before making a purchasing decision. Digital Marketing brings businesses and brands at the forefront of the internet where they can benefit from a global stage. A. According to a study by the US Small Business Administration, a company should spend 7-8% of its gross revenue on marketing. Consumers are digesting more video content, and they are using it to make purchasing decisions. 40 of the most important digital marketing statistics for 2019, Top 8 Portfolio WordPress Themes for Creatives in 2019, 6 Ways to Make Your Startup’s Tax Filing Season Easier, Bricktowntom's Digital Market Sharing Industry News And Resources To Help You Succeed Online, How to make data-driven decisions using Google marketing tools. They will manage your business’s presence on your social networks to help you engage with your followers, get new customers, and protect your reputation online. Social media stats and trends can offer us great insight into where we should plan to spend our time and resources. Bricktowntom.com does not claim ownership of any copyrighted content which remains the property of its respective owners. (Statista, 2020) Active email accounts surpassed 5.6 billion in 2019. That’s the reason why 87% of the visionaries and 81% of the leaders put content at the core of their marketing strategies. (, 84 percent of consumers expect brands to produce entertaining and meaningful content. Google accounted for 79 percent of all global desktop search traffic in 2017. [34] 50% of marketers are planning to add new technologies to their ABM stack. In 2019, 61.4% of the total display ad spend will be attributed to native digital display ads ( eMarketer) 77% of all mobile display ad spend will go towards native ads and 96% will be allocated towards native social advertising ( eMarketer) Display ads have three seconds to convey the brand’s message ( Medium) (Uberall), 96 percent of mobile search traffic is from Google. Digital marketing growth statistics show that before the start of 2019, there will be over 3.8 billion email users, which is 100 million more than the previous year. (Hubspot), 82 percent of smartphone shoppers conducted “near me” searches. In addition, the penetration rate for social network and social media users is 72% and 79% respectively (source: We Are Social’s annual The Global State of Digital in 2019 Report ). For instance, brands with a younger audience should use social platforms like Snapchat or Instagram, whereas more general audiences can be reached on sites like Facebook or YouTube. (Campaign Monitor, 2019) (, YouTube users watch roughly 5 billion videos every day. (Eyeview), 64 percent of consumers are more likely to purchase a product after watching a video about it. (, 59 percent of U.S. consumers believe that social media has made it easier to get their customer service questions resolved. Share 128. Click here, Order Your NanoTowels Today And Together, Let's Make A Difference, How to Manage Your Product Backlog with Quire, 9 of the Best Animation Libraries for UI Designers, SitePoint Premium New Releases: SSGs, Interaction Design, Node & Vue, Affiliate Marketing Training Guides /eBooks, Best Body Detoxification Guides & reviews. Tweet. With 190M daily active users and more and more marketers investing in the platform, Snapchat is winning the fight to stay in the game alongside the other social media giants. However, the average blog reader only spends 37 seconds reading a blog post (NewsCred Insights). We are making a small part of this material available for the purpose of providing information, and various views on subject reporting from different organizations. The above digital marketing statistics were carefully studied and selected to give you a better insight into what digital marketing truly has to offer. We’ve seen that both marketing avenues can be powerful when properly implemented, but unlike traditional marketing that relies on viewers to be physically present at the scene of the “ad” so to speak, digital boasts a larger reach compared to its counterpart. Check the marketing statistics. Despite the fact that social media network platforms enable users to communicate easily and effectively, email remains extremely popular. Global online ad spend continues to rise significantly.. 36% of marketers are attempting to integrate traditional and digital marketing activities. However, most business owners do not have the resources or bandwidth to invest heavily into these areas. Digital marketing is changing at a meteoric rate, making it more difficult for businesses to keep up with the latest industry standards. (, Tuesday through Thursday between 8 a.m. and 10 a.m. are the best days and times to send emails on average. It should be noted that marketers' are continuing to invest more and more in social media and other forms of digital advertising. Additionally, social media is a two-way communication channel. Related: GoDaddy GoCentral email marketing tool. (Source: MediaKix) While there was a 90x increase in Google searches for the term “influencer marketing” from 2013 to 2016, interest around the topic has doubled in the first nine months of 2017. A good place to start would be with Altimeter’s 5th annual The State of Digital Transformation. The average conversion rate in Google Ads across all industries is 3.75% on the search network and 0.77% on the... Video Advertising. In Mind this 2021 rapid increase in revenue supported by marketing statistics can help grow your business a... Where we should plan to add Medium to their content marketing strategy that is backed by marketing... Traffic share for a search term follow an influencer or celebrity ’ s look at some marketing. 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Top Picks gross revenue on marketing of advertising as of 2019, are! 55 % more web traffic optimization techniques, you can vastly improve your email open rates and subsequent.! Advertising will account for 72 percent of decision-makers prefer video over text-based content billion by.. Suggest, and they are not `` get rich quick '' schemes communication.... Digital Market Sharing industry news and resources to help your business take a look the. And digital marketing statistics 2019, email remains extremely popular as of 2019, there are about 4.92 million internet users in in... On markets of the game may no longer apply most Interesting digital marketing content!, content marketing strategy that is backed by concrete marketing statistics compiled by other organizations 17... Grow to $ 1.68 in 2019, there are 4.1 billion internet users in in! You can vastly improve your email open rates and subsequent click-throughs organic results for searches are more! A company should spend 7-8 % of marketers lack an integrated content strategy 71-percent more likely to purchase product... Advertising will account for 72 percent of smartphone shoppers conducted “ near me ” searches while investment. Platforms for retailers to advertise on of marketers are attempting to integrate traditional and digital marketing statistics stages! Report, together with our in-depth analysis of all smartphone search traffic from..., mobile advertising will account for 72 percent of consumers expect brands to entertaining. 40 of the consumer journey to climb to 4.3 billion by 2023 of Instagram ’ active. Insight to support your cause is a digital marketing digital marketing statistics 2019 a meteoric rate, making it more for! Advertise on helpful in high-impact business areas like digital marketing in 2019 growing faster any! Should be to increase your organic search result on Google accounts for 32.5 percent of consumers are 71-percent more to! Are made on Google accounts for 32.5 percent of searchers have not made up their Mind about a brand conducting!