La gestione dei test in server-side, che consiste nel testare le ipotesi di ottimizzazione al lato della struttura back-end piuttosto che la navigazione dei tuoi visitatori, è una funzionalità di cui alcuni clienti non possono fare a meno e che la maggior parte dei tool non propone. The success of your tests depends on how viable your hypotheses are. Bold, italic or underlined? On the other hand, it may not. How to Do A/B Testing: A Checklist You’ll Want to Bookmark. Identificare gli aspetti da considerare per condurre un efficace A/B Test. Qualsiasi sia lo step, è essenziale avere la giusta assistenza per tutti i progetti di A/B testing. You test you current cookie recipe, cookie A, against your new cookie recipe, cookie B. A/B testing (also called split testing) is comparing two versions of a web page to figure out the better performing variation. You should always be sure that the changes you made are working well and are trackable: Your goals are set up in Google Analytics Your goals are set up in AdWords (if relevant) Sometimes a single headline is all you need to communicate what you do, but a smaller secondary statement can be used to back it up and provide extra information while keeping your headline simple and to the point. After you’ve done some solid research, decided what to test and formulated a strong hypothesis, your next step will be to create and run you’re A/B test. Quale KPI vai a misurare per determinare che una variante è migliore dell'altra? The A/B Testing Checklist You'll Want to Bookmark http://ow.ly/lx7v500pcDr Per creare la checklist abbiamo scomposto il processo di creazione di un A/B test nelle 5 tappe ricorrenti nella strategia di ottimizzazione della UX. Consider the following for ab tests: Your opt-in form (also known as a “signup form”) should give your visitors a quick idea of your overall focus and draw them in. In an A/B test you compare two versions of a page element, let’s call them version A and version B, for a length of time to see which version performs better. A/B testing offers clear, unambiguous results. ), Creazione di segmenti sulla base di informazioni esterne (data, ora), Creazione di segmenti sulla base dei dati provenienti da altre soluzioni (integrazioni), Trigger generici (uscita del mouse, evento specifico), Trigger per pagina (numero di pagine visitate, tempo speso sul sito, presenza di un elemento sulla pagina), Capacità di navigare sul sito come un utente e attivare l'editor in overlay su qualsiasi pagina, che tu sia connesso o disconnesso, Individuazione automatica dei tipi di elemento (blocco, immagine, link, pulsante, modulo) e menù contestualizzato con le opzioni adattate per ciascun tipo, Accesso a un editor adattato per gli sviluppatori che vogliono codificare le varianti con CSS o JavaScript, Allocazione dinamica del traffico (lineare o multi-armed bandit), Possibilità di stimare la durata di un test, Possibilità di gestire i tuoi test in server-side con o senza caching, Strumenti per sviluppatori (REST API e biblioteca di SDK per linguaggio, portale sviluppatore), Gestione automatica delle applicazioni tipo "Single Page App" (React, Angular), Gestione dell'ITP per poter fare A/B test nonostante le nuove misure prese da Apple per ridurre la durata di vita dei cookie, Report dedicato all'A/B testing con indicatori chiave (calcolo di miglioramento della conversione, tasso di affidabilità associato), Scelta del metodo statistico e dell'approccio di analisi dei tuoi test (frequentista o bayesiano, per visitatore, visita o per tutte le conversioni misurate), Strumenti visual per comprendere meglio i risultati, Capacità di analizzare un periodo particolare, Personalizzazione della visualizzazione della reportistica, Visione comparativa di diversi periodi di tempo, Strumento per facilitare la condivisione dei report (export, condivisione via URL), Creazione di alert sulla base di criteri business, Integrazione di soluzioni di analisi terze (analytics, heatmap), Possibilità di essere totalmente indipendenti per gli attori più maturi (formazioni per tutorial presentati nella soluzione, accesso permanente all'helpdesk), Attribuzione di un Customer Success Manager dedicato, per un'assistenza di tipo strategico, Possibilità di avere un Technical Account Manager dedicato, per i progetti più tecnici, Lavoro in collaborazione con un ampio pool di agenzie, Una piattaforma all-in-one che propone un approccio globale all'ottimizzazione. Lavoriamo con numerose agenzie certificate Kameleoon, Checklist : come scegliere la soluzione di A/B testing. Per facilitarti il lavoro, abbiamo creato una checklist che ti permetterà di ricordare i punti importanti da tenere in considerazione. Don’t forget to also run an A/B test on the mobile version of your website for increased engagement and maximised conversion. Do some testing to figure out what text will make visitors more likely to click. ; Children under 18 should refer to the daily screening checklist for instructions. Mettiamo caso tu voglia testare due formule diverse per la Call-To-Action su una delle tue pagine. Analysis is relatively simple. A/B testing (aka split testing or online controlled experiments) is hard. A/B testing can optimise web experiences and your conversion rate. The most rigorous form of data-gathering when done right, A/B tests can't be run by guesswork or gut instinct. Badges and awards are potentially powerful tools for shaping your buyer’s behaviour. Version A displaying the number of shares, version B simply showing the social media icon without shares. L’AB Testing (noto anche come A/B split test, AB test o bucket testing) consiste nel testare due diverse strategie per indirizzare un gruppo. A/B testing your landing pages can help you generate up to 40% more leads for your business. Molti utenti ci chiedono come fare AB testing (anche chiamato A/B Split Testing oppure Test AB), mentre altri si chiedono cosa significhi questa espressione.In questa guida risponderemo ad entrambe le domande. Let A/B testing guide you. Si tratta di un criterio determinante per creare la base del tuo progetto. Cos’è l’AB Testing. The ability to mix and match allows you to test a range of alternatives in one test. It’s not. Vector. You then monitor the visitor actions and identify which version (cookie) yields the highest conversion rate. Almost anything on your website can be tested. Social proof refers to the social share buttons placed within your landing page. È proprio l'ottimizzazione della conversione che permette di basare le decisioni sulla UX ricorrendo all'analisi di dati. A/B testing will help you close the deal once a visitor has arrived at your website. Tutte le risposte nell'articolo. Una volta scelta la soluzione di A/B testing bisogna pensare agli step successivi nella strategia di ottimizzazione. AB Testing is an integral part of every Product Manager, Researcher and Founder’s agile process. That’s how important it is to your marketing success. This might be due to people on the internet usually searching for solutions to problems. Su quali step strategici bisogna concentrare gli sforzi e con quale tipo di personalizzazione? Seppur si tratti di una prassi comune fra i brand maggiori, il modo in cui ogni azienda gestisce i test e le funzionalità di utilizzo è variabile. L'avvio di A/B test può essere condizionato da elementi precisi che si evolvono in funzione del comportamento del visitatore. That's where we come in. ; Core symptoms. This is known as "shopping cart abandonment." Testing changes on the main content of your home page has more impact then testing the content on the footer. Questo articolo, scritto in collaborazione con i nostri esperti, propone una checklist di criteri da avere sempre in mente nella scelta della soluzione di A/B testing perfetta, così come nella ricerca della giusta tecnologia che ti accompagnerà nei tuoi progetti di ottimizzazione e conversione digitale, aumentando di conseguenza la revenue online e l'engagement. Visual appeal and website navigation is by far one of the biggest influences. How to Do A/B Testing: A Checklist You'll Want to Bookmark When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. We humans are emotional beings, but we also have logical aspects to our character and psychological makeup. A checklist we use when creating A/B tests on our projects. Checklist, Parking garage and Attachment icons set. ... AB Tasty is a SaaS solution that helps data-driven marketers by simplifying the process of conversion rate optimization (CRO). By measuring the results and impact that changes have on your conversion rate you can ensure that every change produces positive results. Scarica subito l'illustrazione vettoriale 360 Degrees Report Checklist And Checklist Icons Set Ab Testing Sign Vector. La tua soluzione di A/B testing ti permette di creare facilmente variazioni grafiche degli elementi del tuo sito, che si adattano al carrello e che puoi modificare, se necessario. Formulate a hypothesis Set clear goals. Effective A/B Testing - A Simple Checklist Which elements of y our email are you going to test? A/B Testing Checklist. Depending on your target audience, you might prefer using question headlines to stir interest, but you won’t know unless you test it. Lavoriamo insieme. From name: Sender details are important because many people will not open an email if they don’t recognise who it’s from. During the process of A/B testing, comparative analysis, of two variants of a web page or mobile app, is done to determine which one performs better. In order to prove the new cookie is better, you would create a sample group or taste testing group to test the new cookies and help you determine whether you should replace them or not. Come si calcola il ROI (ritorno sull'investimento)? Personalizza l'esperienza grazie a una migliore comprensione dei visitatori, Un A/B testing costante offre la migliore user experience, su tutti i canali, Amplia la tua strategia di sperimentazione con il testing in server-side. By displaying the number of “shares” or “likes” the theory is that it can be used to provide social proof and gain users trust. The text colour must contrast well with your background colour. Internet marketing and business are very much like this cookie company, only in the online world A/B testing allows you to split traffic on your website so that visitors experience different web page content on version A and version B. I’ve written about my pains with productivity before, and I’m not the only one who has trouble sorting themselves out — you probably don’t know which productivity solution is best for you, either.. Part of the problem is that there are so many different apps for slightly different purposes, it’s hard to know which to choose… Questo ci ha permesso di creare una lista dei criteri principali, necessari per i brand al momento della scelta della loro soluzione di A/B testing. Per ciascuno step sono necessarie funzionalità diverse, le quali ti permetteranno di realizzare gli A/B test nelle condizioni ottimali e ottenere risultati affidabili. That’s why you need to test different versions of your opt-in form. Quick and easy to set up and in most cases without support of your IT department or other outside sources. Come creare un customer journey basato sul comportamento di ciascuno dei tuoi clienti? È necessario quindi avere accesso a un report chiaro, facile da comprendere e personalizzabile per estrapolare i dati che ti interessano. Finding the best checklist app isn’t easy. A contrasting colour that is distinct and stands out from your other website elements should work the best. Layout choices, such as where you place the elements (text, buttons, graphics etc. Find out what they do to achieve outrageous business success, Subscribe to our email list and get this special report, Make sure you aren’t left behind – come along to one of Grow’s, British Library Digital Marketing Strategy Sessions, Charities, Social Enterprises & Non-Profits, Universities, Colleges & Business Programmes, 10 Hacks For Finding A Great Marketing Consultant, Why Your Competitors Are The Best Friends You Have, 17 Reasons Why Small Businesses Should Have a Telephone Answering Service, 5 Ways To See Your "Not Provided" Keywords In Google Analytics, 8 Massive Benefits of Using YouTube for Business, 6 Things Your Small Business Needs to Know About Wordpress, 7 Best Sources for Finding Open Source Images For Your Blog. Illustration about service, graph, cash, competition, customer - 147534910 ), Raccolta e utilizzo in tempo reale dei dati visitatore, Creazione di segmenti sulla base dell'impronta digitale (durata della navigazione, tipo di dispositivo, risoluzione dello schermo, browser utilizzato, valore del cookie), Creazione di segmenti sulla base della cronologia di navigazione (visitatori nuovi vs di ritorno, tipo di cliente, ecc. Adding a New Language: To add a new language you will need to create another markdown file containing the new acronym language: E.g. 14 Killer AdWords Tips: Write Great Ads That Your Potential Customers Can’t Help But Click, 7 Invincible Link Building Strategies That Will NEVER Get You in Trouble With Google, 6 Best Salesforce Apps Every SME Needs To Know About, Manage Your Business Like China's Ancient Gardener King, 19 Smart and Powerful Strategies For Learning How To Be More Productive At Work. Use different names: individual name, company name, product name etc. If it works for your audience can only be determined by performing a split test. Whether it’s your headline, call to action button, links or image placement. Just remember, what stands out, gets clicked. Flexible in defining the variables. What blends in gets ignored. The worst thing you could do is to just replace the old recipe without verifying the new recipe is better. How to Do A/B Testing: A Checklist You’ll Want to Bookmark — Tammi Channey (@thefrontrowking) December 31, 2018 from Twitter December 30, 2018 at … Single headline vs. primary and secondary headlines, Amount of text on the page (short vs long), Copywriting/ Sales copy and product descriptions. E.g. Test different navigation bars, see image below, and get a better idea of how your audience will react. Adults over 18 should stay home and get tested if they have any COVID-19 symptom. “Testing is the crucible for decision making” Chris Goward. Almost anything on your website that affect visitor behaviour can be ab tested. You will then either prove or disprove your hypotheses. Oggi è normale fare A/B testing - è maggiore del 75% la percentuale di siti con più di un milione di visitatori che lo utilizzano regolarmente. Ease of test design. The most common means of testing to improve conversions online is A/B testing, also known as split-testing. Headline test ideas: Optimising the copy of your website is at least as important as optimising the design, especially if the primary goal of your website is to convert visitors. You then use the best one. Below gives guidance on what to test: The look and feel of your website is the main driver of first impressions. Visual appeal is more important than usability for user perception. A/B Testing: a checklist Curated on Posted on November 4, 2015 October 24, 2018 by Stefaan Verhulst. Visit our blog today. Colours: A poor choice of colour may ruin your whole web page design. For instance, a checklist of product specifications with each main specification item as a checklist item can be applied for the implementation of black-box testing. Now, let's walk through the checklist for setting up, running, and measuring an A/B test. Testing what kind of media mentions you display on your website will allow you to know what kind of media sources you should visibly have on your site. Puoi selezionare per esempio un obiettivo di engagement (numero di click sulla CTA) e vedere la variante che è stata più performante. La checklist completa per un A/B test di successo: definizione degli obiettivi, preparazione, analisi dei risultati e ottimizzazione tramite AI. The TouchBasePro blog provides tips, tricks, opinions and advice on everything email marketing and SMS marketing. I brand devono sfruttare tutte le possibilità in loro possesso per generare il massimo engagement, aumentare i tassi di conversione e aumentare la revenue sul sito durante la Cyber Week. E.g. From direct mail to email subject lines, this A|B Testing Checklist gives you ideas that you can start using today ... and for months to come! If your conversions happen on the web, then you have the extraordinary opportunity to test your assumptions, designs, and features, and figure out what works. Who is the “Login” for? Use the insights from your research to build a hypothesis to achieve a specific goal. QA (Quality Assurance) engineers use such checklists to guide the testing activities. Ricerca i nostri articoli specializzati, le nostre interviste all'esperto e tutte le tendenze legate all'ottimizzazione e alla personalizzazione. A/B testing involves interaction, a hypothesis, experiment, and a clear analysis of the data. The main goal is to gain insight into visitor behaviour and increase your conversion rate. Font size is also very important to your design, test it. Surprisingly, the Asian courier outperformed the European courier by 30% more lead conversions. Getting more revenue-generating actions from the same amount of visitors. Imagine you own a company specialising in baking cookies. To begin with checklist, A/B testing requires an efficient planning by analysing the section of a webpage that attracts maximum number of users that may lead to conversion. For example: Healthcare.gov’s website elements ae all over the place. How to Conduct A/B Testing Before the A/B Test 1. If your control (version A) outperforms your variant (version B) then you know that you should stick to displaying your current media mentions. Where’s the information to understand what the site is about? Text: Keep in mind, people looking for information are looking for text, not pictures. Since images can convey complex ideas and emotions quickly they are a phenomenal source for testing. Make sure you test high quality images, no pixilation or blurriness. Great for comparative testing. Queste condizioni vengono chiamate trigger. Learn more with examples. Things to consider testing: Your call to action is what you want visitors to do and is considered the most influential element of your landing page. You should focus on its scientific facet. Quando si configura il test, uno degli step chiave è definire l'obiettivo. Complement quantitative AB testing from tools like Optimizely, Google Analytics and Crazy Egg with qualitative AB testing. Checklist, Parking garage and Attachment icons set. "Get the essential marketing tips and tricks to give you an unfair advantage over your competitors", Subscribe for updates and our latest blogs. Design and layout usually end up being driven by the decision makers perception about what will work and not. Simpler is usually better when it comes to landing pages. A seconda della maturità della tua azienda e dell'organizzazione, i tuoi bisogni di assistenza saranno differenti. Scegliere una soluzione di A/B testing "all-in-one" che ti permetta di gestire tutta la strategia di ottimizzazione è quindi un vantaggio certo: anticipa le azioni future e priorizza la roadmap in maniera strategica. Download your free copy of the checklist by filling out the form. Your first step is always to do your research and learn as much as possible about your target market. Dal 2012 a oggi noi di Kameleoon abbiamo accompagnato più di 450 clienti nella definizione delle loro strategie di A/B testing e di ottimizzazione della conversione. Many tests on headlines have been done in the past and most found that a headline focusing on a benefit generally performed the best. Monitor your symptoms. No further approval will be necessary; Call to Action text: As the most crucial copy on your landing page, your call to action button text needs to be tested heavily. What Is The Goldman Sach's 10,000 Small Business Programme? This AB testing checklist may take sometime to go through but once you move forward with your test, you’ll know it has been set up in the best way. Passive colours are for your website design and brand. (To learn more about A/B testing, download our free intoductory guide here.) Desideri parlare con un esperto e scoprire la nostra piattaforma? Try various lengths, pronouns, power words and action verbs. For instance, if you know that your market is made up of mostly men, aged 35 to 50, you probably don’t want to test a headline that would appeal to younger women. AB Tasty is a solution for testing, re-engagement of users, and content personalisation, designed for marketing teams.Paul Rouke had a good bit to say here, so I’m going to let him take it away. A limitation of traditional AB testing is that it give you the “what” but not the “why”. How to Conduct A/B Testing Now, let’s walk through the checklist for setting up, running, and measuring an A/B test. A/B testing takes one version of any element and compares it with another version of the same element. Quali KPI bisogna seguire? If you really want to get customers, you need to optimise the text of on your site to instil trust in visitors and make them want to purchase from you. Look at the various elements in your marketing sources and their possible alternatives for design, wording and layout. Un A/B test può impattare le performance del tuo sito se non viene realizzato correttamente. Neil Patel co-founded Crazy Egg in 2005. Professional testers, who have sufficient technical experience usually complete these lists. Passive colours and active colours. What is the best colour for your links and buttons? Kameleoon si integra all'ecosistema di analytics e marketing esistente. Checklist-based testing is a type of software testing based on the pre-planned “to-do” list of tasks called a checklist. Come personalizzare il customer journey dei visitatori? Video by Lisa Qian on “the process for a successful A/B test, from defining a goal and hypothesis, to knowing when to end the test. Come si misura il successo di una campagna di personalizzazione? If your conversions happen on the web, then you have the extraordinary opportunity to test your assumptions, designs, and features, and figure out what works. La tua soluzione di A/B testing deve includere trigger adattati ai tuoi bisogni. Ensure you have no more than two main colours on your page so that visitor attention will be focused and guided toward your call to action. Subject line: Try different wordings to see what gets the most attention or test two different topics as the subject line. It’ important to always let your readers decide what’s the most effective for them. Testimonials can be powerful credibility boosters. Condurre un A/B Test finalizzato al miglioramento delle conversioni You would like to increase your sales with current customers by improving on your cookie recipe. Test longer and shorter versions of testimonials, as well as the magic number of testimonials to include in your landing page. A/B Testing: a checklist Lisa Qian lays out the process for a successful A/B test, from defining a goal and hypothesis, to knowing when to end the test. It’s sometimes billed as a magic tool that spits out a decisive answer. This is a great guide for SME’s wanting to dive into testing. Use this checklist, and you'll reduce chance and increase your results! La soluzione scelta deve integrare un motore di targeting che permetta di segmentare i visitatori sulla base di criteri comportamentali, tecnici o contestuali. Call to Action placement: The placement of your call-to-action has a major impact on conversions. Una volta che il test è stato finalizzato devi comprendere i risultati per decidere le modifiche da effettuare sul sito e arricchire la roadmap con l'ottimizzazione della conversione. Like social share buttons, displaying the amounts of “likes” and “shares” each page receives, awards and badges could add credibility to your website. Another example might be: “If I change the colour of my Call To Action button, will more visitors click on it?”. Vector. Pick one variable to test. Fare test sul tuo sito è importante tanto quanto conoscere a fondo tua audience. Send each version to 50% of your email list. Tieni sempre a mente questi criteri quando confronti le diverse soluzioni esistenti sul mercato. Also known as Split Testing, AB testing can be termed as a controlled experiment with two variants of a single variable. Devi scegliere una soluzione che prevenga i rischi legati all'A/B testing ricorrendo a una struttura ottimizzata. It’s a randomized controlled trial, albeit online and with website visitors or users, and it’s reliant upon proper statistical Continua la ricerca nella raccolta di iStock di immagini vettoriali royalty-free con grafiche di Affari pronte per essere scaricate in modo semplice e rapido. Test: the placement of your opt-in form prove or disprove your hypotheses let walk... Engineers use such checklists to guide the testing activities e rapido due people. Global regions di creazione di un criterio determinante per creare la checklist completa per un A/B test landing. È stata più performante do A/B testing comincia con la definizione degli obiettivi, preparazione, analisi dei e... Gestire tutti i tuoi test siano efficaci e condotti sui visitatori giusti can only be determined performing! When creating A/B tests on our projects is about or online controlled experiments ) is hard, not pictures revenue-generating! 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