As a wise man once said: “In theory, there is no difference between theory and practice. Hi John, Thanks for your feedback. The minimum viable product (MVP) is a powerful concept that allows you to test your ideas. I enjoyed reading your article. But if you want to keep your product growing by adding a new feature or optimising existing ones like Apple did with face recognition on the iPhone X, then the concept of an MVP is not helpful in my mind. Thanks for your feedback and suggestion John. There is usually just one or two core problems that excellent products are trying to solve. Minimum viable product is a development technique and approach in which a new product is introduced in the market by the company with some basic features but enough to get the attention … MMP comes to the big picture when you have tested your product. Both … People like Ash Maurya view it as the smallest offering that can be launched, which essentially equates the MVP with the minimal marketable product. I would say that MVPs help validate the business model, but an MMP should execute it and generate the desired revenue. (Cited in Roman Pitchler). Take the Apple Watch for example, it’s marketable customer needs are indeed narrow, and rather than being a device for the masses, it satisfies a particular niche market. The Minimum Viable Product However this process can no longer be called MMP (ex. By identifying your announcement story at the beginning, you can build and announce a product that truly resonates with your audience. A minimum marketable product is an MVP that has been repeatedly improved until becoming a sellable product. That said, the ability to pivot at milestones is compelling. 5- MVP testing practices Thank you Roman. There is still room for the offering to improve and provide even more value to customers. An MMP, also known as Minimum Marketable Feature (MMF), was introduced as a product development concept in 2003 by Mark Denne and Jane Cleland-Huang in their 2003 book Software by Numbers. MMP can help you to build your feature so (1) you can release it to the market quickly with the right ingredients, and, (2) get feedback & iterate on it quickly. Does this help? Sometimes, it involves a pivot, a significant change in the product strategy–think of YouTube, Flickr, and Google Glass, for example. Save my name, email, and website in this browser for the next time I comment. In our team, we are using qualitative interviews and quantitative analytical metrics to validate MVP, it worked out very well. To start a small debate I am wondering if it makes sense to associate MMP with money aspect ? Thanks for the feedback, Sandra. In my opinion it is a confusion of the concepts perhaps caused by a lack of understanding the distinction between them, and I am curious about how others view the matter. 1- Why do you need to build MVP? :(, Thanks for your feedback and sharing your question Umang. Thanks for your comment and feedback Geert! Notify me of followup comments via e-mail. A Minimum Marketable Feature can be decomposed into User Stories, Use Cases, BDD Scenarios, etc. But the first build of that product containing the bare minimum of features may be. The MMP is a Minimum Releasable Product, just like more recent definitions of MVP. Even if you start to work with a product that already exists but never had an MVP – your first step should be to define MVP and go from there. What does MMP stand for? A minimum marketable feature (MMF) is the smallest set of functionality in a product that must be provided for a customer to recognize any value. Replies to my comments Thanks for your feedback Artem. MVPs are used to run experiments to explore a hypothesis about what your customers really want. Eric Ries, defined an MVP as that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort. Do we really need more?”. Even though the concept of a minimum viable product might seem simple, some entrepreneurs … So as a UX designer and researcher, I’m trying to jive with the MVP versus MMP. As you will know, a minimum viable product (MVP) is a product with just enough features to satisfy early customers, while also providing feedback for future product development. Minimum Marketable Product is a term which refers to a product that has the lowest number of relevant features but is already suitable for sale and marketing. This may involve adding, enhancing, and removing features; adjusting the business model; and improving the customer experience. 3- Types of MVP models Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful. All There is absolutely nothing wrong with equating MVP and MMP – as long as you are aware of what you are doing. To learn … Now, we rely on keep checking, and asking ourselves: “Is it enough? The Lean Startup methodology suggests that the two concepts of minimum viable product and minimal marketable product can work in tandem to develop a cost-effective product with just the right amount of features and a compelling user experience that offers something different to the competition. Minimal Marketable Product (MMP) is a version of a product with a minimal set of features yet still ready for launch. The difference between a Minimum Marketable Product and Minimum Viable Product is explained, followed by an example where Aerobics is used to show that the Minimum Marketable Product is a concept that can be applied to anything. For instance, to test the viability of using ads as the major revenue source, you could release an early product increment with fake ads, and measure if and how often people click on them. The MMP describes the product with the smallest possible feature set that addresses the user needs, creates the desired user experience, and … This post discusses both concepts together with their relationship. Minimum Viable Product. I find the distinction you presented quite blurry. 2. Enter The Minimum Loveable Product. Hope this helps! It is not to be confused with the minimal marketable product (MMP), the product with the smallest feature set that still addresses the user needs and creates the right user experience. Minimal Marketable Product (MMP) is a version of a product with a minimal set of features yet still ready for launch. One almost needs a MVP team handing over to a doing it properly team with a decent definition of done. This term is often misunderstood and can be … Your email address will not be published. Great article Roman. If it wasn’t viable then it wouldn’t be MVP. What is the abbreviation for Minimum Marketable Product? Creating a product with just the right amount of features sounds like common sense. I like this idea. Subscribe on our news +1 (929) 999-19-70 +44 (208) 068-49-88 +380 (99) 396-06-49. Creating a product with just the right amount of features sounds like common sense. When would usability studies more likely be conducted? focus on those features that make a real difference to the users, https://www.alphalogicinc.com/mvp-unfolding-the-roadmap-to-success-for-your-startup/, http://brainhub.eu/blog/2015/12/24/what-is-mvp/, https://www.linkedin.com/pulse/20141014183906-296431546-six-steps-to-the-maximum-desirable-customer, http://www.meetup.com/London-Agile-Discussion-Group/events/172384772/, http://onproductmanagement.net/2013/10/07/good-enough-product/, http://www.productownager.com/2013/10/great-is-enemy-of-shipping.html, https://www.romanpichler.com/blog/new-product-development-with-lean-startup-and-scrum/, The Board Episode 27 - MVP vs MMP and CITCON, 10 Tips for Creating an Agile Product Roadmap | Crazy World, Applying the Minimum Marketable Product Approach to Building Products – Chaks' Corner, Ten Tips for Creating an Agile Product Roadmap | Roman Pichler. Using the concept of an MMP helps me focus on what really matters, and remove unnecessary features (and lines). The MMP is a tool to reduce time-to-market:It can be launched more quickly than a fat, feature-rich one. Whichever definition you prefer, aim to launch the smallest possible product that is still good enough to serve its early market. Additionally, aim to launch a minimal, good-enough product and adapt it to the market response, as suggested in the post scriptum of the article. Sadly, I have seen many organisations develop over-engineered products with lots of shiny features that provided little value to the users, but cluttered the product and increased its maintenance cost. A great concept for identifying the goal of the first major release is theMinimal Marketable Product (MMP). Also might be stated as Minimum Sellable Product. By identifying your announcement story at the beginning, you can build and announce a product that truly resonates with your audience. It’s hard to see how a team can switch quality standard radically between iterations. Personally I don’t find it valuable to use the MVP concept once a product has entered the growth stage. From a Solopreneur’s perspective, it’s also very efficient in terms of resource usage. In this context, a feature is something within the product that is individually perceived as having value by the user. Gather insights in the true needs of your customer was an important one. The minimum viable product (MVP), as originally defined by Eric Ries, is a learning vehicle. MVP: Minimum Viable Product – this is a version of your product that you first launch to your customers. My definition of minimum viable product is the minimum amount of functions needed to provide speedy feedback to determine the viability of a product. MMP: Minimum Marketable Product. MMP is the smallest set of functionality that provides value to your market, whether that market is internal users or external customers. Don’t fall into the trap of building your whole concept right away. Minimum Marketable Product. The MVP must allow the startup to complete one cycle of the Build-Measure-Learn loop by presenting something to the customers and receiving feedback. Why would we offer more features than necessary? Thank you Roman to publish this post. The Minimum Viable Product and the Minimal Mark... Los cinco sentidos, la cocina y el agilismo (III) | Agile Taste. We’ve just defined our Minimum Marketable Feature—it’s not a complete word processor that will unseat the market leaders, but it’s marketable to a key portion of our users: it solves specific problems our early adopter mobile customers have, and creates a product we can release and start to sell to our customers. Thanks, Eugene. […]. I cover the two techniques in Strategize btw . So say a product has moved beyond its Problem/ Solution Fit -> Product/ Market Fit stages and its in scaling mode. This post discusses both concepts, and it shows how you can use the minimum viable product to create a minimal marketable one. An MVP is a version of a new product that is created with the least effort possible to be used for validated learning about customers. We at ANODA also 100% sure that MVP is the right model to build an app. A minimum marketable product is that which addresses the needs of the customers and you are ready to sell. My only warning would be that early MVPs implemented via Lean Start Up like Build Measure Learn iterations might not comply with any decent “definition of done”. Minimum Viable Product (MVP) – Nivi, Venture Hacks (Recommended) Intro to minimum viable product, a strategy for a rapid development and release of a product or feature to help validate product and market assumptions. As opposed to regular watches, Apple’s smart watch provides the ability to receive notifications from your iPhone, an extension that notifies the user through a vibration, when a text message, or phone call is coming in, or an in-app push notification is happening. MVP and MMP are just concepts–both can be helpful to create new products in my mind. 4- Factors to keep in while building MVP This approach is often less expensive than going … Some of your MVPs are likely to be throwaway prototypes that only serve to acquire the necessary knowledge; others are reusable product increments that morph into a marketable product. Keeping in mind that the focus in MVP is learning, and in MMP the focus is on earning, the MVP provides value to a business by learning from early users of a product/system, and the MMP provides value to a business that will use the learning from MVP to build an MMP whereby the focus shifts to earning. Originally published at www.doronkatz.com on April 23, 2016. Do you agree? When moving to define MMP, it become less “scientific”, how to “create a product with just the right amount of features” sometimes is an art. Dew never launched the complete product for users he instead created an MMP after his MVP received overwhelming sign-ups. However, I could use a tool like Prestashop. The answer depends on your product strategy. MMF (minimum marketable feature) If I follow the idea of a Minimum Marketable Feature, I would start creating an ecommerce website to sell my product. Flickr, for example, was launched as an online role-playing game and changed to a photo-sharing website; YouTube evolved from a video-dating site to a video-sharing product. This piece is a very good explanation of the two different concepts MVP and MMP, and I am especially noticing your P.S. It has a basic set of features, but those features are what have come out of the mill that is the early adopters — a set of features that addresses users' needs and pains. And it’s not just the others: I am constantly tempted to add just another cool feature to a product, or to write a few extra lines in a blog post. En pratique dans les projets SCRUM en France, la planification des story mapping (ou livraisons des éléments fonctionnels ou techniques du produit) n’est pas suffisamment priorisée. In these situations what you are looking for is Minimum Marketable Product (MMP). Why would we create more f… But you are right that it is desirable to prevent the product from becoming too feature-rich and bloated. Thanks for the comment, David. What matters most, in my mind, is that you have a shared understanding of what the term minimum viable product means in your organisation. Amazing article! An MMP, or Minimum Marketable Product, embodies what people often think of when it comes to MVPs. We’ve just defined our Minimum Marketable Feature—it’s not a complete word processor that will unseat the market leaders, but it’s marketable to a key portion of our users: it solves specific problems our early adopter mobile customers have, and creates a product we can release and start to sell to our customers. Minimal Marketable Product vs Minimum Loveable Product. This is what we saw to work in practice https://www.linkedin.com/pulse/20141014183906-296431546-six-steps-to-the-maximum-desirable-customer. The best example would be Dropbox! Given that I’m being picky about terminology, I realized that there isn’t agreement as to whether we should use the term MINIMUM viable product or MINIMAL viable product (and similarly for MMR, MMP and MMF). Take YouTube Kids, for example, which is aimed at younger children as far as I know, but does not (yet) cater for older children and teenagers. Due to the term’s vagueness and flexibility, people have applied it to pretty much everything and anything — from a prototype to a fully marketable and designed product. Say you address a new market or market segment with your product, then I would recommend creating an MVP-type variant, a good enough variation of your product, that meets the needs of some of the target users. Again, many thanks for a great article about the topic, I have bookmarked your article for later reference . Hi Bruce, Thanks for your question. A Minimum Viable Product can be defined as the product with just enough features to satisfy early customers of the company with the intention to provide feedback for future product development.. We kept a couple of things top of mind. “Some of your MVPs are likely to be throwaway prototypes that only serve to acquire the necessary knowledge; others are reusable product increments that morph into a marketable product.”. ️ MLP: Minimum Lovable Product – similar to an MVP, but with more thought and care taken in design and UI. I like your suggestion to consider the monetary aspects / business goals. My intention was to bring some attention to the fact that originally, an MVP was defined as a learning vehicle not as the first major release or product version and that it should hence only big enough to facilitate the desired learning. Some product, however, never reach PMF and die young like Google Wave. If in MMP, isn’t that a little late? Minimal. A minimum viable product (MVP) is a version of a product with just enough features to be usable by early customers who can then provide feedback for future product development.. A focus on releasing an MVP means that developers potentially avoid lengthy and (ultimately) unnecessary work. But try to keep it as small as possible to accelerate learning and avoid the possibility of wasting time and money, as your idea may turn out to be wrong! The key to creating a successful MMP is to “develop the product for the few, not the many,” as Steve Blank puts it, and to focus on those features that make a real difference to the users. It’s obvious that you have to conduct a competitor analysis if there are … Once you have a product that people love and adore, it's time to give them more with a minimum marketable product, and the whole rollercoaster can start again. MMP abbreviation stands for Minimum Marketable Product. The minimum viable product (MVP) is a powerful concept that allows you to test your ideas. Insights 20462 views. An MVP could range anywhere from not having any MMFs, to having a single MMF, to having several MMFs. The least rigid the future roadmap of the product, the better it is, because your roadmap should pivot and adjust dynamically, based on user feedback and reactions, and a minimal product as far as functionality means precise and targeted feedback is more readily available, more focused with the allowance for each individual features and components to be individually validated. Based on our experience with startups and large companies in the enterprise software space, there seems to be a common theme: Not picking the ‘right’ customers and not spending enough time with those customers from the beginning is likely to cause damage which proves irreparable. Gene Gerwin // Feb 12, 2011 at 1:46 am. I got your point, here is a blog I have about MVP. Should I assume that MVP’s will always preceed MMP’s? You can also subscribe without commenting. Developers typically deploy the product to a subset of possible customers—such as early adopters thought to be more forgiving, more likely to give feedback, and able to grasp a product vision from an early prototype or marketing information. Split Testing with Split Test Accelerator… This is a … I wrote an article that explained how to build an MVP as a non-developer with examples http://brainhub.eu/blog/2015/12/24/what-is-mvp/, Very helpful! The list of acronyms and abbreviations related to MMP - Minimum Marketable Product J’aime beaucoup ce schéma ci-dessous qui permet de bien comprendre le lien entre ces 4 notions. Founders and product leaders need to think beyond Minimum Viable Product and instead build the Minimum Marketable Product. I would set the minimum (MMF) of each mandatory feature to … The term marketable means that the feature provides significant enough value to the user to encourage them to buy the product. A great concept for identifying the goal of the first major release is the Minimal Marketable Product (MMP). Hi Daniil, Thanks for your comment. A minimum viable product has just enough core features to effectively deploy the product, and no more. Advantages of an MMP The most uncertain thing about a product under development, and at the same time the most important, is its future. Thoughts? I know well about MVP but not knew MMP after reading this post it help me to understand about MMP. The difference between an MMP and MLP is more subtle than that between an MVP and MLP since an MMP is an MVP that has been updated several times over and, hence, is of better quality. The minimum marketable approach is important for the development of any product. MMP is a product or service that meets the selected customer’s needs. BTW: I have your book STRATEGIZE on my shelf and I am yet to read it. And each next modified version of your MVP should be treated as MMP, not as a stage to some distant “future product”. Is a list of questions and a napkin sketch a viable product in the marketplace? It is that which solves the problems of the customers and is ready to be sold. Does it make sense? What are your thoughts on this? In the MVP stage or the MMP stage? What do you think? What are your thoughts on the idea that some people have started using MVP and MMP interchangeably; do you believe it is correct to do so? (Source: Roman Pitchler). It allows you to test an idea by exposing an early version of your product to the target users and customers, to collect the relevant data, and to learn from it. The company avoided the trap of trying to please too many people at once, of trying to copy all the features competitors offered. Great explanation of these two concepts .. […] Reply. What is Minimum Marketable Product (MMP)? A Minimum Viable Product is the cupcake version of the grand and fabulous wedding cake. MMP 2, 3, etc) once the product has been released – or can it? A minimum viable product instead has a set of sufficient features to satisfy early adopters. It aims to solve the problem, but also delight. Hope this helps. Thanks. Great post. Going to be useful in tonight’s discussion on this topic at the London Agile Discussion Group: http://www.meetup.com/London-Agile-Discussion-Group/events/172384772/. The MVP helps you acquire the relevant knowledge and address key risks; the MMP reduces time-to-market and enables you to launch your product faster. You have heard of the minimum viable product(MVP) no doubt, well product managers have what is called the minimum marketable product (MMP). An MMP is the smallest possible product increment that could conceivably be viable in the marketplace. 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